Service · Trade promotions & competitions
Australian trade promotion terms and conditions for giveaways, prize draws, instant wins and skill-judged competitions — plus a claims check on the advertising that carries them.
Compliance
Terms have to hold up when someone disputes the winner. The mechanic decides the rules, and most disputes trace back to that call — or to an entry period with no timezone, a loosely described prize, no right to disqualify or redraw.
Game of chance
Winners are picked at random, so the promotion is a trade promotion lottery inside state and territory gaming regulation.
Game of skill
Winners are chosen on merit against stated criteria — generally outside gaming regulation, provided the judging is genuine.
Rules change, and what applies depends on your mechanic, prize pool, channels and category. We confirm the current position for your campaign rather than relying on last year’s template.
How it works
Mechanic, prizes, dates, channels and partners.
Chance or skill, permits, platform and category rules.
Full terms, short-form rules and winner paperwork.
Creative sign-off, then support through draws and redraws.
Ways to engage
A fixed-fee pack for a single campaign, a review of the creative before it runs, or fractional counsel across a whole calendar of activity.
Most popular
One campaign, taken from mechanic to publishable. Fixed fee and a defined turnaround, both agreed up front.
Your campaign is written. We check what it says before it goes live and mark up what needs to change.
Retainer
For brands running a calendar of activity rather than a one-off — one day a fortnight, or a monthly retainer.
Before you brief us
It depends on the mechanic, where entrants come from and the size of the prize pool. Requirements differ by state and territory and have changed in recent years, so we check the current position and prepare anything that needs lodging.
Sometimes — if the mechanic, prizes, channels and jurisdictions are genuinely the same. Problems appear when a draw becomes a judged competition, a prize pool crosses a threshold, or a retail partner joins. That’s what the mechanic review in the promo pack is for.
A straightforward promo pack is usually drafted within a few business days of a complete brief, and we agree the turnaround with the fee before starting. Tell us your launch date and we’ll be honest about whether it’s achievable.
Brief us
Send through what you’re planning and we’ll come back with the classification, the compliance that actually applies, and a fixed fee.
Customer contracts, supplier agreements, Legal Ops and AI workflows — the same fractional counsel model.